Another successful year has come to an end and we have stepped into the new year with great optimism, happiness and a positive outlook...

The Problem It’s bad enough when, after a long, complex and resource-intensive sales campaign, you end up losing to the competition. But...

Running sales performance improvement projects worldwide we are experiencing that sales and marketing are usually two different worlds...

Atol has had another successful and productive business trip with our 🐦PGN partners - this time in Dubai! Dubai - commonly referred to...

We waited with anticipation, like so many millions, for the announcement of one of the greatest discoveries of this century (perhaps any...

Nie komplikuj… Rzeczą o której zawsze należy pamiętać, prawidłowym podejściem ze strony sprzedawcy, jest postawa w której winien on mieć...

Part one here: https://www.atol-bs.com/single-post/2017/12/06/Change-Adapt-and-Overcome-in-the-Face-of-Danger Use your strategy and get...

The market is Darwinian: the strongest ones survive. During prosperous times, companies need to reap the benefits of their labour,...

SELL THE DIFFERENCE: Establishing your Unique Solution Value Most companies, at some stage in their early lives, while they are...

We should do away with the notion that it's basically the luck of the draw of getting good salespeople as opposed to bad salespeople. The...