Complex proposals are quite usual in B2B sales. The deals are bigger, the value of a customized offering (solution) is as high as the...

When we come in contact with a company, especially SMEs, the common thing that we encounter is their sales challenges. We can solve those...

The world of Sales & Marketing is shifting more and more to the marketing side. It has been like that for a while now in most B2C indust

It's how you sell, not what you sell In Bob Ruffolo's review of Matt Dixon's and Brent Adamson's The Challenger Sales, we learn about the...