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April 10, 2018

It's how you sell, not what you sell

In Bob Ruffolo's review of Matt Dixon's and Brent Adamson's The Challenger Sales, we learn about the Challenger Model.

In preparation for this book, the authors researched over 6,000 salespeople and over 90 companies across a wide var...

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Does the Digital World Mean the End for Sales?

May 15, 2018

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