Blog Lagoon

The Problem

It’s bad enough when, after a long, complex and resource-intensive sales campaign, you end up losing to the competition. But at least you’ve got the satisfaction of knowing that somewhere in the process you were probably outsold, or failed to acknowledge a c...

Running sales performance improvement projects worldwide we are experiencing that sales and marketing are usually two different worlds

within the same company - not aligned, not having a common goal and in the end blaming each other for poor results. 

We should be...

Atol has had another successful and productive business trip with our 🐦PGN partners - this time in Dubai!

Dubai - commonly referred to as "City of Gold" is a global city and business hub of the Middle East. It is famous for its skyscraper-filled skyline, luxurious life...

We waited with anticipation, like so many millions, for the announcement of one of the greatest discoveries of this century (perhaps any century). 

A distinguished scientist took centre stage and said a few scientific sentences. He concluded with the following word...

Nie komplikuj…

Rzeczą o której zawsze należy pamiętać, prawidłowym podejściem ze strony sprzedawcy, jest postawa w której winien on mieć świadomość, że nie powinien sprzedawać funkcji, ale rozwiązania rzeczywistych problemów.

I teraz przychodzi czas na pytanie: czy nie...

Part one here: https://www.atol-bs.com/single-post/2017/12/06/Change-Adapt-and-Overcome-in-the-Face-of-Danger

Use your strategy and get some help when things don't go well!

But HOW do we change?

The next question that naturally comes to our minds is: "How do I go about ch...

The market is Darwinian: the strongest ones survive. During prosperous times, companies need to reap the benefits of their labour, develop, and prepare for the (inevitable) bad times. Almost every company is faced with difficulties, be it economical recessions, threat...

SELL THE DIFFERENCE: Establishing your Unique Solution Value

Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have good reason to be grateful for acts of sales heroics that served to bring those all...