Blog Lagoon


May 15, 2018

The world of Sales & Marketing is shifting more and more to the marketing side. It has been like that for a while now in most B2C industries, where direct selling has not been nearly as efficient as marketing. Now we are witnessing the same phenomenon in many B2B indu...

April 10, 2018

It's how you sell, not what you sell

In Bob Ruffolo's review of Matt Dixon's and Brent Adamson's The Challenger Sales, we learn about the Challenger Model.

In preparation for this book, the authors researched over 6,000 salespeople and over 90 companies across a wide var...

March 27, 2018

Vem, spet začenjam provokativno, je že prav tako. Denar, ki ga uspemo iztržiti za svoje izdelke, storitve oz. ponudbo, je ključen del uspeha našega poslovanja. In vsi tudi vemo, da imeti čim nižje cene sploh ni rešitev - torej, vprašanje je na mestu.

Če ste uspešni na...

February 20, 2018

Have you ever thought about working in a coworking space? Coworking, defined as the sharing of office space by (typically) self-employed, independent professionals who wish to work together in a communal, collaborative setting (as opposed to the traditional model where...

January 23, 2018

Istnieją mieszane uczucia, czy szkolenia sprzedażowe rzeczywiście przynoszą oczekiwane rezultaty. Istnieje kilka powodów, dla których menedżerowie sprzedaży często pozostają niezadowoleni ze szkoleń sprzedażowych lub seminariów edukacyjnych.

62,7% uczestników badań zau...

January 18, 2018

Pit Stop je Angleški izraz za postanek pri servisu za popravilo in tankanje goriva. Najbolj se uporablja v tekmovalnem kontekstu. Tukaj o pit stopu govorimo v poslovnem okolju. Kaj pa je business drugega kot tekmovanje? Če ne proti drugim, se pa vedno borimo, da prekos...

December 6, 2017

Part one here:

Use your strategy and get some help when things don't go well!

But HOW do we change?

The next question that naturally comes to our minds is: "How do I go about ch...

December 6, 2017

The market is Darwinian: the strongest ones survive. During prosperous times, companies need to reap the benefits of their labour, develop, and prepare for the (inevitable) bad times. Almost every company is faced with difficulties, be it economical recessions, threat...

November 21, 2017

Sales in a dangerously reactive mode in many organizations. Indeed, research suggests that the seller is the initiator of contact in only a minority of instances – most opportunities are the result of the customer calling.  In this insight we will explore the implicati...

November 8, 2017

There are mixed feelings on whether sales trainings actually produce the results that they should. There are several reasons why sales managers are often left unsatisfied by sales trainings or educational seminars. According to a survey done by Sales Performance Intern...

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Does the Digital World Mean the End for Sales?

May 15, 2018

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March 27, 2018

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+386 70 550 969

Atol Business Solutions, Ltd.
Leskoškova cesta 9e,
1000 Ljubljana, Slovenija

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